Also, some users cannot read the information on a slide before moving on to the next one. Poor UX can irritate website users to the point of bouncing away. While this can showcase more information about your brand, the auto-rotation or fading effects can be distracting.Ī business website has a handful of seconds to hook a user’s attention. Unfortunately, Hero Sliders provide poor usability because they move automatically. The main point of User Experience or UX is giving the visitor control over their experience. So, naturally, an overwhelming slider may also contribute to banner blindness. In addition, adding too many special offers or messages to your sliders can overburden your users with information. However, you mustn’t overdo it - dumping too much information on your business can confuse and frustrate them. When website visitors land on your page, the elements that fill their immediate view should convey your brand personality and message. Too Much Information Can Overwhelm Site Visitors This means that businesses must put more work into attracting more site visitors by utilizing a website Hero Image. “86% of people can’t remember” the last digital banner advertisement they saw. Thus, people might think of your slider as an advertisement and ignore it entirely.īanner blindness happens when consumers are constantly exposed to banner ads on the Internet. In addition, they can continuously change appearance like banner ads. Hero Sliders resemble banner advertisements in terms of size and position. After all, slider images might slip past website visitors’ eyes before they’ve finished absorbing essential information on your brand. The animation can take away focus from making intended target actions. However, Search Engine Optimization Specialists and Web Designers don’t think so. Sliders may seem like a marvel of design and functionality. Sliders mean continuous, unprompted motions, which can be startling or annoying to users. However, using a slider on your home- or Landing Page might backfire. It’s natural to want to capture audience interest in a few seconds. The Cons or Disadvantages of Hero Sliders There are several other reasons why sliders aren’t advisable for your business site. ![]() While this can make your site feel more dynamic, sliding animations not triggered by a user may be distracting. On the other hand, a Hero Slider is a webpage section that automatically goes through several slides or images. ![]() Also known as a Hero Header, it communicates vital information to website visitors at a glance, including your Call-To-Action. Firstly, a Hero Image or Banner is often a single background image with a moderate amount of copy. Hero Banners and Sliders are generally found in the same area, between the navigation bar and your content. It’s the best way to communicate your brand, goals, and the products and services you offer to consumers. Thus, every aspect of your page should work in harmony according to your branding. The first elements that load on your webpage are a dominant part of their first impression. Hero Slider: Why Prefer One Over the Other? Still, there are many reasons one is preferred over the other. Both banners and sliders can be exciting additions to your home page or Landing Page. Thus, you must ensure no element on your site causes users to bounce away. ![]() After all, it’s the summation of your business and its products or services in one place! In addition, its copy, graphics, and functionality work together to communicate your brand’s personality to website visitors. Your business site is a crucial component of your brand’s digital presence, alongside your business Social Media accounts. However, though sliders can add visual excitement to your webpage, they can slow down your website. Thus, you need to add attention-grabbing visuals and contextual information. When a person lands on your website for the first time, it’s critical to make a lasting impression. So, why is using a Hero Banner on your website more advisable than a Hero Slider? However, sliders can hurt your conversions and SEO instead of helping them. ![]() Sliders, also known as carousel images, are auto-playing galleries. Why a Hero Banner is Better than a Hero Slider
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